Metals Exploration
Corporate website
WHO
Metals Exploration Plc is an AIM listed mineral resources exploration and development company and 100% owner of the Runruno Gold Project located in the Northern Philippines. The company developed Runruno from greenfield to production.
CHALLENGE
In 2019, following a period of underperformance, a new management team was appointed to the business. Ongoing challenges resulted in debt covenants being broken and suspension in March 2020 from AIM listing. The company restructuring and management turnaround plan that followed worked to convince stakeholders about the future of the company. The AIM suspension was lifted and we were asked to create a clear and direct corporate website that simply explained the opportunity and strategy for Metals Exploration.
SOLUTION
Using our experience of designing and developing corporate websites for multiple AIM and FTSE listed companies, we created a simple site structure that enabled Metals Exploration to answer every question asked of them. Contemporary-design graphics highlighted the location and performance of Runruno, while a dedicated ESG section helped to profile the responsible and forwarding-thinking approach of the business.
IMPACT
The new Metals Exploration website launched in May 2021 and became a bedrock communication platform for updates on the management turnaround plan. The same structure and design remains in place today, with regular posts and news updates taking place and openness and transparency being maintained.