Annual reports that communicate focus and growth
The finished article is always very high quality. They make us more adventurous because we trust them.
FourthQuarter has worked with Christie on a series of annual and interim reports. They needed a clear business positioning and an evolution in design style to deliver key messages year-on-year.
We took the existing corporate identity and evolved it into a bold corporate communications style, developing a website and range of literature that had stand-out and pace, entirely fitting for the futuristic outlook of the business. We applied the black, white and red colour palette in bold blocks alongside black and white photography, and used simple icons to draw attention to key information, including three compelling streams of revenue and technological advances.
The creative theme for each annual report featured Christie’s business focus for the year, whether that’s been refining the company strategy, expanding into new markets, creating new business services opportunities or making new connections for growth.
Through these annual reports, we’ve helped to position Christie as an insightful business intelligence and services company; the only expert to turn to for a broad set of specialist services to help clients be more efficient across their full business cycle. This positioning has helped Christie consolidate its offer for investors.