eEnergy Group plc
Communicating transformational change
eEnergy is an established Energy Efficiency-as-a-Service (‘EEaaS’) provider and a Top 5 Energy Management services provider. They help their clients navigate a journey to Net Zero by providing them with an end-to-end Energy Management solution ‘as-a-service’. The Group manages 5.3TWh of energy for 1,800 customers with over 38,000 meters across both the public and private sectors, where it provides a complete energy consultancy, procurement, management, and efficiency service package. Unleashing Net Zero, through Zero Carbon – Zero Capital – Zero Waste.
FourthQuarter was briefed to produce a clear and considered annual report to build trust and understanding amongst investors. The focus for the 2021 annual report was communicating the transformational change the business had been through since IPO, in a year that included significant acquisitions and the transition to a broader and more integrated offer for clients.
The annual report brought eEnergy’s distinctive service offering to life, focusing on the company’s mission – enabling clients to achieve Net Zero without the need for capital investment – captured by the strapline Unleashing Net Zero. We dedicated a page to explaining the component services of Unleashing Net Zero, put a spotlight on acquisitions and the integrated offer they enabled, and brought services to life through a hero case study with a well-known client. Key statistics were used throughout the report to reinforce the market opportunity and eEnergy’s growth potential.
The report is effective at communicating eEnergy’s ‘Buy & Build’ strategy and was able to communicate success, with eEnergy joining the Top 5 energy companies in the UK. The report also fulfilled another important task of becoming the standard bearer for the company’s new brand identity.