Elcogen
Exemplar brand communications for first annual report
WHO
Founded in 2001, Elcogen is a manufacturer of clean energy technology that delivers affordable green hydrogen and emission-free electricity. The company believes in a future fuelled by a hydrogen economy and works with global customers and partners to bring green hydrogen to a broad range of residential, industrial and commercial applications.
CHALLENGE
In early 2022, FourthQuarter was commissioned to design and deliver Elcogen’s annual report, while work also took place on a new company narrative and visual brand to attract further investment. We were asked to develop the report structure, content plan, initial design concepts and to incorporate updates and refinements as the new positioning and brand identity became available. We were told the new narrative would do more to explain Elcogen and its’s vision of a hydrogen economy, whereas the past narrative had focused more on Elcogen’s technology.
SOLUTION
We focused on ensuring investors understood Elcgoen’s business in full and transferred our knowledge of producing annual reports for AIM and FTSE listed companies to this project. We made recommendations around the level of transparency, best practice content, the inclusion of KPIs, and how to deliver a joined-up company narrative throughout the report. The graphic shapes embedded in Elcogen’s logo evolved into creative devices on the page that conveyed continuity and progress, carried key information, and worked as overlays on cityscape photography.
IMPACT
As further information became available on the new company narrative and visual style, we made significant updates to fonts, colours, photo styles and graphic elements. We also redrew icons and art-directed new board photography. We wanted to ensure the first document released in the new brand style would be an exemplar brand communication, an annual report that fully conveyed the vision of Elcogen to investors, visually and verbally. Elcogen successfully attracted a €24m investment from HydrogenOne Capital, another FourthQuarter client, to fund further expansion in May 2022.