City of London
Sophisticated and professional reports to match their client service
13 year relationship
WHO
City of London Investment Group plc is a significant long-term investor in closed-end funds (CEFs) and seeks to promote growth in the industry by encouraging CEFs to make their product more attractive to investors.
CHALLENGE
Much of the investment data City of London works with is both dense and complex and in support of their commitment to be transparent with investors it needs presenting in the clearest possible way. Both for clients to understand and use for their investment decisions but also to encourage involvement with the fund managers in City of London’s investment team.
SOLUTION
Simple structures, easy navigation and effective signposting characterise the reports we produce for City of London, which reinforce the openness and transparency they believe in. We’ve also evolved the American corporate design and typographic style they favour into their own personal brand, making sure it’s implemented consistently in every report.
IMPACT
City of London has a sophisticated and professional set of reports to share with their clients which are appropriate for their high-end, boutique finance business. Their presentation matches the quality of service City of London provides and builds confidence in the investment decisions clients are making.