Panthera Resources Plc is the holding company for the Indo Gold group of companies and their mining interests in India and West Africa. The company began trading on the London Stock Exchange’s AIM market on 21st December 2017.
At the beginning of November 2017, just seven weeks before Panthera listed, FourthQuarter was commissioned to develop a brand identity and logo for the company and to design and deliver a company website in the new brand style. The website had to communicate the investment opportunity, whilst also providing all the necessary information to ensure compliance with AIM Rule 26 for listed companies.
Our first task was developing a company logo to reflect the new company name that also connected to the tiger logo used by a subsidiary company, Indo Gold. Panthera is the family name for large cats and we examined two potential routes for the logo marque, both tiger and panther. A tiger illustration was selected. The logo colours informed the wider corporate identity, which was later applied to the website, company letterhead, business cards and PowerPoint template. As well as structuring and designing the new website, we were responsible for collating relevant content to populate every page, utilising an investor presentation and the main admissions document for listing.
Our capacity to take the initiative on this project on design, website strategy, and content, ensured a smooth launch process for our client, who was frequently travelling between Australia, Africa, India and New York. The professional brand and website we created gave Panthera extra credibility as it launched on AIM.